B.S. in Data Science & Analytics (DSE354)

Course Outcomes

CO	COGNITIVE ABILITIES	COURSE OUTCOMES
CO1	REMEMBERING	Recall and identify fundamental concepts, theories, and models of consumer behaviour.
CO2	UNDERSTANDING	Explain and interpret how consumer behaviour theories and models apply in different market contexts.
CO3	APPLYING	Use statistical and machine learning methods to solve consumer and market research problems.
CO4	ANALYSING	Examine cultural, social, psychological, and personal factors that shape consumer decision- making.
CO5	EVALUATING	Critically assess research findings and provide evidence-based judgments for marketing strategies.
CO6	CREATING	Design and execute original market research studies and present innovative, actionable insights for decision-making.