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CO
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COGNITIVE ABILITIES
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COURSE OUTCOMES
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|---|---|---|
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CO1
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REMEMBERING
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Recall fundamental concepts, tools, and metrics used in
marketing and retail analytics.
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CO2
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UNDERSTANDING
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Explain data-driven techniques for customer segmentation,
campaign analysis, and retail decision-making.
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Implement clustering, association rule mining, and
forecasting methods for marketing and retail datasets.
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Analyze customer behavior, sales trends, and product
performance to derive actionable insights.
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Assess campaign performance, pricing strategies, and inventory
efficiency using analytics techniques.
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Design and develop dashboards and reports for
comprehensive marketing and retail analytics projects.
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