Course Outcome

• Recall the fundamental concepts and terminology of digital marketing. – 
• Understand the role of various digital marketing strategies and platforms. – 
• Implement key digital marketing tools like SEO, SEM, and social media marketing. – 
• Analyze marketing campaigns to assess their effectiveness and ROI. – 
• Evaluate the performance of digital marketing strategies using analytics tools. – 
• Design and execute a basic digital marketing campaign for a product or service.